Software Innovation channel briefing 2012
Software Innovation’s second international channel briefing finds place in Brussels on February 3rd, with welcome and intro sessions in the afternoon of February 2nd.
Over the last years, Software Innovation has taken major steps towards becoming an international ISV with a portfolio of leading composite content applications on the Microsoft SharePoint and Office platform. This year’s global Microsoft award, as well as the coverage by Gartner in the ECM Magic Quadrant are solid proofs of an attractive positioning of our product suites. To ensure we retain our competitive advantage in terms of state-of-the-art information and case management solutions, we are committed to making continued investments in innovation, especially centered around more vertical Industry and Business Solutions, Collaboration, User Experience, Mobility, and the Cloud…to bring 360° solutions to new audiences, new devices, and remain ahead of the competition on emerging platforms.
Software Innovation distributors and partners outside Scandinavia have during 2011 continued to successfully close and bring customers in production, in parallel to investing in building strong 360° competencies within their respective organizations. Equally important, the market demand for standard content-enabled business solutions on SharePoint that you are about to capitalize on through your respective 360° businesses has also resulted in constructive dialogues with Software Innovation on how we as a vendor can improve our Go To Market readiness and international positioning.
The constructive dialogue is the key reason for inviting our distributors and selected partners to this summit. Your progress in international markets has resulted in the establishment of a separate International business division in Software Innovation, to run the channel operation more efficiently as the number of international customers and partners are increasing. A key scope of this summit is to jointly figure out how to improve our joint collaboration and Go To Market readiness, as well as sharing what you can expect to see during 2012. In addition we believe in spurring relations between the various distributors and partners for experience exchange, as well as providing a forum for further feedback to ensure continued progress in our joint objective – grow the 360° footprint!
We are going to keep this briefing casual and conversational, to ensure open and free-flowing discussions on how we jointly can continue to succeed and excel in the marketplace. The target audience is 360° operational management in charge of operations, sales and services.
Please RSVP before January 9th by replying to this invite to Anders Melbye. Please also make sure you reserve your flights immediately. For accommodation, please click on the below link to make your reservation at the Aloft Brussels Shuman hotel, in walking distance of the Channel Briefing venue:
A detailed agenda will be communicated to registered participants in the 2nd week of January.
I’m looking forward to seeing you all in Brussels!
Anders Melbye
Director International Operations
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